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BRAZILIAN WAX TIME
You know how they say statistics are like bikinis - they show a lot, but they don't show everything? Well the "Sunday Smorgasbord" that the Morning News documented along with the accompanying ratings wasn't a bikini; it was one of those 1950s one-piece jobs with the little skirt sewn right in.
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By BARRY HORN / The Dallas Morning News
And the winner of Sunday's smorgasbord of afternoon sports events broadcast locally is:
The Dallas Mavericks.
Their victory over the Phoenix Suns earned a 6.8 preliminary rating for Channel 8. That's a full rating point or 24,356 more homes than the 5.8 the Samsung 500 at Texas Motor Speedway drew for Channel 4.
Each rating point represents 1 percent of the 2,435,600 homes with televisions in the Dallas-Fort Worth market, according to Nielsen Media Research.
The PGA's Shell Houston Open on Channel 5 pulled a 1.8 rating, which edged out the 1.6 rating pulled by the Rangers' victory over Anaheim on cable's Fox Sports Net Southwest.
The FC Dallas-Houston MLS tie scored a 0.8 for Channel 49, a Spanish-language station.
That was followed by the LPGA's Kraft Nabisco Championship on Channel 11, which attracted a 0.7 rating.
The Stars' season-ending victory over San Jose at American Airlines Center on Channel 27 scraped bottom with a 0.2 rating. |
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You see, our little Stars-Sharks show was a tough one to lump into the lot. It was a regular season finale between two teams who had met seven times already, both of whom had nothing to play for and both of whom decided to sit top players for rest. And maybe more damaging, the game's broadcast carrier was listed on schedules and web sites as TBA up until a few weeks ago with probable anticipation that it would be a game with something on the line and NBC might pick it up for national consumption. That didn't materialize so the Stars organization stepped in to ensure that all 82 regular season games would again be available locally. (Where's the love on that initiative?)
I believe the Mavs-Suns game of the week was more than likely heavily promoted by both ABC and ESPN's 15 platforms. (Ya think?)
NASCAR -- in Texas -- drew a good number -- really?
The Tigerless, only once a year, Shell Houston Open crowned a champion and grabbed a whopping 1.8
MLS on Spanish language Channel 49 in as large a Hispanic market as the Metroplex -- isn't that like tracking housewives tuned to Oprah at 4pm on weekdays?
The Nabisco? O.K., I'll concede this one. That 3-fold ratings bitchslap (no pun intended) does sting, but again, they crowned an annual champion and the Kraft Nabisco is a major on the LPGA tour. But even with the concession, I'm pretty cock-sure that we hammered them in the coveted male 18-35 category.
So yes, ratings on TV for hockey need improvement. Thanks for exposing the obvious. But at least fire those poison darts when comparing apples to apples.
And one other thing -- I'd like to see who of the afore mentioned events web sites received the most hits following the competition. I'll bet the Stars moved well up the list when it came to this "new media" after the unexpected but engaging Battle Royale at AAC -- and Gary says it's all about new media.
Posted on April 8, 2008 10:39 PM Email Razor
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